The number one goal of the search engine optimization sports is to carry more business for the customers. however, do all of the search engine optimization activities result in generating more commercial enterprise? Do agencies pin too much hope on the search engine optimization and ignore other advertising techniques? i’ve visible customers who preserve on lamenting that their seo efforts aren’t producing lots of the outcomes, even when they have modified the website design to enhance conversion quotes. it’s far hard to respond to these queries. This also makes me assume that do the search engine optimization carrier companies promise too much?To me search engine optimization is a advertising attempt to accumulate your web presence on the ones internet sources which are frequented by means of the human beings from all over the world. just as different advertising activities provide the information to the focused market segments about the commercial enterprise, the identical is the simple position of the search engine optimization. In that manner of constructing up the emblem name and producing recognition about it inside the on line media, it generates the traffic to the website online. the outstanding boom inside the number of human beings clicking on the web site can be assured, however how many will genuinely pass through the whole technique and make an enquiry or purchase some thing can’t be guaranteed.seo runs on certain assumptions. First assumption is that ranks of the internet site may be added to the primary page of serps on keywords which remember the maximum for the commercial enterprise. 2d assumption is that improvement in ranks is without delay related to the number of visits via people. higher is the rank, greater is the site visitors to the website. 0.33 assumption is that there’s an instantaneous relation between the wide variety of humans clicking on the web site and the generation of leads. these aren’t simply a long way-fetched assumptions however are actually real. however, the very last step of creating the acquisition or making the question is purely dependent on the notion of the traveller.I discover it quite bizarre that the humans don’t forget charges made on other advertising and marketing efforts as investments and they may be now not so annoying at the outcomes of these efforts. however, in relation to the seo, it’s miles visible as some type of the magic wand. They assume short results from the search engine optimization interest. If these are not coming, seo is designated as a wasteful workout. Is search engine optimization handiest about achieving these effects? Can search engine optimization now not be taken as an investment in emblem building on a global scale? I do no longer say that if search engine optimization isn’t generating results then one shall not do something approximately it, however what I do intend to mention is that in the frenzy to supply effects, the logo image is likely to be destroyed.search engine optimization shall be achieved with care and in a manner that emblem photo is constructed upon. the focal point needs to be the logo and now not the results. results will observe robotically. A rightful photograph will produce the results, although it might take the time, considering manufacturers have its own following or customers. If taken as a branding exercising, the choices to be made for the seo activity will need to be refined and there could be a want to be more cautious in doing it.